An Insider’s Look Behind the Press Release: What is CSN?

The big news this week at Customer Strategy Network (CSN) was the addition of Brian Woolf as our seventeenth partner member. Loyalty Marketing Legend Brian Woolf Joins Customer Strategy Network

Brian Woolf is the celebrated author of three influential books on loyalty and relationship marketing: Measured Marketing: A Tool to Shape Food Store Strategy; Customer Specific Marketing; and Loyalty Marketing: The Second Act. As noted in the press release, Brian will help to develop and deliver original content for a new series of loyalty marketing workshops. He will also be a keynote speaker at the CSN Loyalty Conference, on November 18, 2015 in Fort Lauderdale, Florida.

With this big announcement as a backdrop, I thought it would be an good time to explain a bit more about why the CSN logo is on our website at Lassu, who is CSN, why it is important that Lassu is a partner member, and what that delivers for our clients.

 

What is CSN?

CSN is a global network of partners (now seventeen of us), all specialized in customer loyalty and relationship marketing. Despite the strong common denominator of loyalty, our partners actually have a very diverse array of core competencies. One partner is highly specialized in airline programs; one is highly specialized in non-profits; several have deep experience with coalition programs; several have deep experience with B2B programs; several have deep experience with retail; two have deep experience with payment systems; several have expertise with software development for loyalty, and so forth.

What follows from this is that CSN partners are able to organize into project work-groups, in order to match skills and experience to the requirements of specific customer projects. To illustrate how this works, I recently had an exploratory conversation with WWF (World Wildlife Fund) Philippines. The local branch was interested in exploring ways to improve its approach to acquisition and especially, to retention of donors. The CSN partner with the deepest domain experience in non-profit is Richard Dutton, who is breaking new ground in loyalty in the non-profit sector in the UK. So naturally, I called Richard who helped me to develop the framework for a very interesting discussion with WWF about how they might improve their efforts – a presentation which was very well received. I cite this example to give an insight into how the partners of CSN are able to interact with each other, in order to better achieve the objectives of clients. I could cite numerous examples like this one. In fact, on most of my project proposals, the name and face of at least one other partner appears, listed on the lineup for the project team. Simply said, we get better results by collaborating together and fine-tuning each other’s ideas prior to turning in recommendations to clients.

With the latest announcement, CSN is now composed of seventeen partners, strategically located in twelve key markets around the globe. So, without further ado, here’s a look at the people who make up CSN today.

Mike Atkin

Mike Atkin
Chairman
CSN
Warwickshire, UK

 


 

Specialties:
Coalition, B2B, Loyalty
software benchmarking,
Multiple industries

 

Graham Biggs

Graham Biggs
Managing Partner
the Naked Creative
Hereford, UK

 


 

Specialties:
Advertising,
Creative services,
Government sector

 

Laurence Campbell

Laurence Campbell
Independent
Consultant
Ireland

 


 

Specialties:
Digital marketing,
Fuel retail, Telco

 

Mike Capizzi

Mike Capizzi
Partner
Marketing Strategists LLC
Ohio, USA

 


 

Specialties:
Payment, Hospitality,
Airlines, Gaming,
Multiple industries

 

Richard Dutton

Richard Dutton
Strategy Head
Charities Trust
Liverpool, UK

 


 

Specialty:
Non-Profit Sector

 

Larry Filler

Larry Filler
Partner
Boire Filler Group
Ontario, Canada

 


 

Specialties:
Data mining
and Analytics

 

Jim Griffin

Jim Griffin
Managing Director
Lassu
Manila, Philippines

 


 

Specialties:
Loyalty Software,
Retail

 

Bill Hanifin

Bill Hanifin
Managing Director
Hanifin Loyalty
South Carolina, USA

 


 

Specialties:
Banking and payment,
coalition programs,
Digital marketing

 

Praphul Misra

Praphul Misra
CEO
NetCarrots.com
Gurgaon, India

 


 

Specialties:
Loyalty software,
Advertising, Strategy

 

Elena Naumchik

Elena Naumchik
CEO
E&A Loyalty
Moscow, Russia

 


 

Specialties:
Retail, Banking,
Public sector,
CRM

 

Deon Oliver

Deon Olivier
Executive Director
Value+Nettwork
Johannesburg, South Africa

 


 

Specialties:
Retail, Banking,
Telco,
Multiple industries

 

Richard Philips

Richard Philips
Director
Metropolitan
Leicester, UK

 


 

Specialties:
Retail, Fuel retail
Banking, Housing

 

Richard Sanders

Richard Sanders
Managing Director
Hermosa Consulting
Essex, UK

 


 

Specialties:
Banking and payment

 

Graeme Thompson

Graeme Thompson
Managing Director
Premium Group Marketing
Auckland, New Zealand

 


 

Specialties:
B2B,
Rewards fulfillment

 

Roger Trask

Roger Trask
Managing Director
Loyal Partners
Kent, UK

 


 

Specialty:
Brand loyalty marketing

 

Roger Williams

Roger Williams
Founder
Loyalty Click
Ohio, USA

 


 

Specialties:
Airline industry,
Ancillary revenue

 

Brian Woolf

Brian Woolf
President
Retail Strategy Center
South Carolina, USA

 


 

Specialty:
Retail

 

That’s an insider’s look at who we are, where we are, and what we do. So next time, if you get a loyalty project proposal from Lassu, look for one of these faces on the proposal document. You’ll quickly see the link between the background of that member and the problem you want us to help you address.

Jim Griffin is the Managing Director of Lassu and the ASEAN Partner of Customer Strategy Network.

Tags: there are no tags for this post.

Leave a reply