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Specifying software for a customer loyalty marketing program is a big task, and one that is difficult to get right for several reasons:
In most cases, this is not a trivial investment.
Faced with this, many companies engage consultants (like us or our partners), just to be sure that they get this right, and that they include the right companies in their due diligence efforts. This is a very good idea, but it may not be within the grasp of everyone, so in this e-book we have prepared a complete overview of the information that a CMO would logically want or need when making such a decision.
192 RFP questions that brands should ask potential suppliers of loyalty software, together with guidance about what to look for in the responses you receive.
For companies that are more self-sufficient, there’s often no need for an expensive consulting engagement. Get access to the premium content.
Single User License $250